bcg2 and Mediacom have teamed up with Sela & Pua (SnP) to launch a new study myth busting campaign to boost mid-year enrolments at MIT. This campaign confronts the misunderstandings that many prospective students can have about studying. The campaign uses layered channels to drive enquiries to MIT’s enrolment call centre or to get more course information from www.manukau.ac.nz. Media includes press, mall lites, ad shells, online and radio.
‘There are many barriers to tertiary education. For instance, many people think they have to wait until 2014 for the next academic year to start’ says Bonnie Carboon, Account Director at bcg2. ‘But at MIT you can start a huge range of courses throughout 2013. Other barriers to be challenged are concerns about balancing work and study, and that studying for skills will take too long or cost too much. This campaign busts those myths completely’ she adds.
‘SnP are a great fit with MIT’ says Robin Powell, Creative Director at bcg2. ‘These guys have great chemistry that cuts right through the big brand posturing of most other tertiary institutions. It was clear the first time we discussed what MIT wants to achieve that they are passionate about making a positive difference in the communities that MIT serves across Auckland.’
Media personalities and entertainers, Sela Alo and Pua Magasiva (SnP) understand the importance of furthering one’s education to get ahead in life, especially amongst Maori and Pacific people. ‘Manukau Institute of Technology works around your lifestyle, whether you’re currently working or looking to upskill, there’s definitely a place for you at M.I.T.’ says Sela and Pua. “In this day and age, you need to further your education if you want to get ahead. You have to want to achieve, have the right attitude and be prepared to work hard to make your dreams come true and studying at MIT allows anybody to do just that!’
Vanessa Ellis, Director Sales & Marketing MIT, had this to say. ‘At MIT we always try to prepare people for jobs, careers and to be productive and work ready for employers. There is a fantastic response to this campaign from the Faculties, as it’s something that gets everyone, everyone in the institute, fired up with positive encouragement, because the reason they are here is to make a difference to people’s lives through learning.,