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Beef and Lamb

BCG2 has been appointed by Beef and Lamb New Zealand as their creative agency partner after a pitch process. BCG2 will work alongside John Baker at Conductor and media partner Lassoo.

Beef + Lamb New Zealand Inc is responsible for the domestic promotion of beef and lamb and is jointly funded by farmers (Beef + Lamb New Zealand Ltd), New Zealand retailers and New Zealand processors.

Kit Arkwright, CEO Beef and Lamb NZ says,

“BCG2 demonstrated a powerful strategic and creative communications platform for the future. They have the perfect mix of rural expertise and FMCG experience. Our job is to promote and remind Kiwis of the world-leading farming practices, nutritional benefits and deliciousness of New Zealand grass-fed beef and lamb.”

BCG2 MD, Michael Jarvis, says

“Beef and Lamb New Zealand has a history of iconic campaigns. We want to continue the Beef and Lamb story and the love affair we have with New Zealand’s iconic proteins from paddock to plate. We can’t wait to tuck in.”



BCG2 is a 100% locally-owned communications, design, and digital agency.


Please contact Michael Jarvis for more information.