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Jess Dearsley and Adam Pretorius

Back in 2015, BCG2 and rural insurer FMG first introduced their long-term brand platform, ‘We’re here for the good of the country’. Ten years on, it’s still going strong with the latest campaign launched in May.

‘Here, there and everywhere’ lets rural New Zealanders know that FMG will always be right alongside them through the ups and downs of rural life. From sheep and beef farmers to lifestyle block owners, FMG is on hand to offer great cover and great advice.

Film Construction’s Perry Bradley again joined forces with BCG2 to direct the 30 and 15-second TVCs, as well as online content. The campaign is also supported by print, digital, social and radio.

BCG2 Chair and Executive Creative Director James Blackwood: “Our long-term partnership with FMG has been a very special relationship. We’re incredibly proud to have played a part in the success of FMG as they rightfully confirm their place in the hearts and minds of heartland rural New Zealand and the Lifestyle sector.”

Richard Aitken, Marketing Manager FMG, said, “We’re a mutual insurer, so we work in partnership with our rural and provincial clients and in the rural communities they live in. The BCG2 team share our passion for all that being rural stands for.”

The campaign was shot here, there and everywhere to capture rural New Zealand at its finest.

BCG2 is a 100% locally owned communications, design, digital and media agency. If you’d like to know more, ask around about us.


View the campaign.



Client: FMG

Marketing Manager: Richard Aitken

Agency: BCG2

Creative: James Blackwood, Robin Powell

Account Director: Stella Terrell

Strategic Director: Jose Alomajan

Agency Producer: József Fityus

Production Company: Film Construction

Director: Perry Bradley

Producer: Ivan Barge

Editor: Gary Sims

Stills Photographers: James Blackwood

Original Music Composition: Jim Hall

Track-lay and Mix: Nigel Foster