by Jessica Dearsley | Jul 20, 2023
GROWING THE HORTICULTURAL CATEGORY Challenge In late 2021, BCG2 was bought in to develop the brand story, purpose, vision, full brand design identity and product framework/packaging for Terragen. This six- month work project was then rolled out across Australia and...
by Jessica Dearsley | Jul 17, 2023
CONNEXA, CONNECTING YOU TO WHAT MATTERS MOST Challenge On the 15 November 2022, Spark TowerCo was renamed Connexa. But the new name came with no strategic positioning, no branding and no website. In a matter of months we’d delivered all of this for Connexa. A large...
by Kevin Akers | Apr 30, 2021
Worth a Second Look Challenge How do you promote a sharp price for a premium car brand like Volvo without coming across cheaply? You do it with a subtle elegance, leaving people in no doubt that a Volvo is well worth a second look. EXPLORE Work About News Contact...
by Kevin Akers | Apr 28, 2021
Making Sense Of Money Challenge For 18 to 24 year-olds who are earning for the first time or taking on debt, finances can be a bit puzzling. So we created a campaign for the government website, Sorted.org.nz, to show these guys how to ‘make sense of money’. The...
by Kevin Akers | Mar 23, 2021
A new experience for Total Home Comfort Challenge Rinnai New Zealand is on a mission to deliver a sustainable, healthy and comfortable way of living – through a portfolio that spans home and water heating and cooling solutions for both residential and commercial...
