![mouse_beach NZ Blood Service - They Walk Among Us](https://bcg2.com/wp-content/uploads/2021/04/mouse_beach.jpg)
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Making Sense Of Money
Challenge
For 18 to 24 year-olds who are earning for the first time or taking on debt, finances can be a bit puzzling. So we created a campaign for the government website, Sorted.org.nz, to show these guys how to ‘make sense of money’. The campaign comes to life in a series of short videos and digital media across key channels where we know this audience hang out – Twitch, Tik Tok, Spotify, Instagram, Facebook and YouTube.
![sorted-MSOM-hero-renders NZ Blood Service - They Walk Among Us](https://bcg2.com/wp-content/uploads/2021/04/sorted-MSOM-hero-renders.jpg)
![sorted-MSOM-social-media NZ Blood Service - They Walk Among Us](https://bcg2.com/wp-content/uploads/2021/04/sorted-MSOM-social-media.jpg)
![sorted-MSOM-ambient-media NZ Blood Service - They Walk Among Us](https://bcg2.com/wp-content/uploads/2021/04/sorted-MSOM-ambient-media.jpg)