by Kevin Akers | Sep 12, 2018 | Home_Slider, Uncategorized
We have two finalists in this year’s TVNZ NZ Marketing Awards. “Bags Not”, the agency’s initiative to create behavioral change around NZ’s use of single-use plastic bags, has been selected for the Best Purpose-Driven Marketing Strategy category. Our other finalist,...
by Kevin Akers | Mar 28, 2018 | Home_Slider, Uncategorized
Like so many New Zealanders, BCG2 were mindful of the harm being caused to our country by plastic waste. So we decided to get off our bums and actually do something about it. Together with Go Well Consulting we created “Bags Not”, a campaign designed to help kiwis to...
