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GROWING THE HORTICULTURAL CATEGORY

GROWING THE HORTICULTURAL CATEGORY

GROWING THE HORTICULTURAL CATEGORY Challenge In late 2021, BCG2 was bought in to develop the brand story, purpose, vision, full brand design identity and product framework/packaging for Terragen. This six- month work project was then rolled out across Australia and...
CONNECTING YOU TO WHAT MATTERS MOST

CONNECTING YOU TO WHAT MATTERS MOST

CONNECTING YOU TO WHAT MATTERS MOST Challenge On the 15 November 2022, Spark TowerCo was renamed Connexa. But the new name came with no strategic positioning, no branding and no website. In a matter of months we’d delivered all of this for Connexa. A large part of the...
WORTH A SECOND LOOK

WORTH A SECOND LOOK

Worth a Second Look Challenge How do you promote a sharp price for a premium car brand like Volvo without coming across cheaply? You do it with a subtle elegance, leaving people in no doubt that a Volvo is well worth a second look. EXPLORE Work About News Contact...
MAKING SENSE OF MONEY

MAKING SENSE OF MONEY

Making Sense Of Money Challenge For 18 to 24 year-olds who are earning for the first time or taking on debt, finances can be a bit puzzling. So we created a campaign for the government website, Sorted.org.nz, to show these guys how to ‘make sense of money’. The...
A new experience for Total Home Comfort

A new experience for Total Home Comfort

A new experience for Total Home Comfort Challenge Rinnai New Zealand is on a mission to deliver a sustainable, healthy and comfortable way of living – through a portfolio that spans home and water heating and cooling solutions for both residential and commercial...