Brett Morris, Head of Marketing for Rabobank New Zealand, commented, “As New Zealand’s only specialist food and agri bank, we have a single focus on supporting Kiwi farmers, growers and food producers. We take a long-term view of the food and agri sector and work alongside our clients, supporting them to achieve their business goals and help them understand significant issues such as climate change, water regulations and any other challenges they might face.”
“We feel BCG2 have a similar long-term ethos. They get the rural sector and the broader context of why it is so vital for all of New Zealand, and most importantly, they understand us. They also have extensive experience working with organisations across New Zealand’s financial services industry and we believe they are the ideal agency to help us further build our brand in the New Zealand market.”
Managing Director of BCG2, Michael Jarvis, commented: “One of Rabobank’s distinguishing features is its cooperative roots, built on collaboration, shared responsibility, and a focus on long-term relationships. These are the same values that we strive for at BCG2. We are highly motivated to help Rabobank support Kiwi farmers and growers and finance future growth in New Zealand.”
ECD and Chair James Blackwood shared his enthusiasm, stating, “This is a fantastic collaboration for BCG2. We have a track record of genuine success in the rural sector, fuelled by our profound appreciation for the New Zealand rural way of life and the invaluable contributions these communities make to the entire nation. Despite their numerous challenges, the rural community stands as a beacon of resilience and adaptability and is a constant source of inspiration.”
Rabobank New Zealand is a subsidiary of the global financial institution Rabobank Group, based in the Netherlands. It entered the New Zealand market in 1994 and is now one of the leading lenders to the country’s food and agribusiness sector. The bank also offers savings and term deposit products through its Rabobank Online Savings channel to both urban and rural New Zealanders. One hundred per cent of deposits with Rabobank Online Savings help fund New Zealand agribusiness. As well as provision of financial services, the bank actively engages with the rural community through knowledge-sharing initiatives, market insights, and educational programmes.
- Rabobank New Zealand is a subsidiary of the global financial institution Rabobank Group, based in the Netherlands. Rabobank is known for its focus on agricultural banking and cooperative structure.
- BCG2 is a 100% locally-owned communications, design, digital and media agency.
BCG2 and FMG launch new work for the 10th year in a row
Back in 2015, BCG2 and rural insurer FMG first introduced their long-term brand platform, ‘We’re here for the good of the country’. Ten years on, it’s still going strong with the latest campaign launched in May.
BCG2 adds 52 years’ experience to the agency
BCG2 adds trio to the client service department and production studio.
Beef + Lamb – Good Things Start With
Beef + Lamb New Zealand has partnered with BCG2 to launch its first new brand platform since 2017.
BCG2 add Beef and Lamb New Zealand to their menu
BCG2 has been appointed by Beef and Lamb New Zealand as their creative agency partner after a pitch process.
BCG2 is cooking with gas
Auckland agency BCG2 has recently been awarded the GasNZ account.
BCG2 rebrands the Centre for Pacific Languages
BCG2 has finished a complete rebrand for the Centre for Pacific Languages, who exist to help heritage Pacific languages thrive in the places we live, work and play.