by Kevin Akers | May 28, 2020
THEY WALK AMONG US Challenge The demand for plasma (or liquid gold) is growing by 12% year on year. But the number of plasma donors is low compared to whole blood donors. So we created a campaign that heroes the everday New Zealanders who dedicate their time, energy...
by Kevin Akers | May 28, 2020
HELPING FARMERS MOVE FORWARD Challenge Changing with the times is something FMG has been doing for over 115 years. So they’re well prepared to support rural businesses as they change and adapt to move forward – and face the inevitable risks that progress brings....
by Kevin Akers | Sep 16, 2019
A JED’S FOR ANY TASTE Challenge Jed’s make choosing the perfect coffee really easy by numbering their blend strengths, from medium through to extreme. So how could we highlight this simple numbering system, while conveying the unique attitude Jed’s is known for?...
by Kevin Akers | May 21, 2019
THE FEELING’S MUTUAL Challenge FMG is a mutually owned insurer. But what does that actually mean to the farmers and growers who insure with FMG? With 2019 being the International Year of the Mutual, it was the perfect time to explain using our friendly FMG Advisor,...
by Kevin Akers | May 21, 2019
TAKE A CLOSER LOOK Challenge We wanted to encourage people saving for their retirement to look closer at Milford’s KiwiSaver Plan, to see how it stacked up against their current one. What they’d see upon closer inspection is that Milford offers outstanding returns...
