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GOOD THINGS START WITH NEW ZEALAND BEEF AND LAMB

GOOD THINGS START WITH NEW ZEALAND BEEF AND LAMB

GOOD THINGS START WITH NEW ZEALAND BEEF AND LAMB Challenge With New Zealanders eating less and less beef and lamb, we needed to remind them why it should be a part of their everyday diet. And so the campaign was born, ‘Good things start with New Zealand Beef and...
EXPERIENCE THE FMG DIFFERENCE

EXPERIENCE THE FMG DIFFERENCE

EXPERIENCE THE FMG DIFFERENCE Challenge How can you explain to potential FMG clients what it is that makes FMG so different to other insurers? We enlisted the help of New Zealand comedian, Te Radar, to sit ‘side by side’ with five FMG clients and find out. The result...
WHAT WE STAND FOR

WHAT WE STAND FOR

WHAT WE STAND FOR Challenge Property Brokers, or PB as they’re often known, are New Zealand’s largest provincial real estate agency. They’ve become a much-trusted partner for kiwis buying and selling property outside of the big cities. To remind people of all the good...
MAKING A DIFFICULT START A LITTLE BIT EASIER

MAKING A DIFFICULT START A LITTLE BIT EASIER

MAKING A DIFFICULT START A LITTLE BIT EASIER Challenge For some time, a charity called the Neonatal Trust has given vital support, resources and advice to parents and whānau of premature and unwell babies in NICU and SCBU. However, research had shown low awareness...
PARTNERS IN PROGRESS

PARTNERS IN PROGRESS

PARTNERS IN PROGRESS Challenge New Zealand’s number one rural insurer, FMG, have launched the latest instalment in their long-term brand platform, “We’re here for the good of the country”. The idea tells the story of a young farming couple who want to take...