by Jessica Dearsley | Jul 20, 2023
GROWING THE HORTICULTURAL CATEGORY Challenge In late 2021, BCG2 was bought in to develop the brand story, purpose, vision, full brand design identity and product framework/packaging for Terragen. This six- month work project was then rolled out across Australia and...
by Jessica Dearsley | Jul 17, 2023
CONNEXA, CONNECTING YOU TO WHAT MATTERS MOST Challenge On the 15 November 2022, Spark TowerCo was renamed Connexa. But the new name came with no strategic positioning, no branding and no website. In a matter of months we’d delivered all of this for Connexa. A large...
by Gabi Knipe | May 12, 2023
GOOD THINGS START WITH NEW ZEALAND BEEF AND LAMB Challenge With New Zealanders eating less and less beef and lamb, we needed to remind them why it should be a part of their everyday diet. And so the campaign was born, ‘Good things start with New Zealand Beef and...
by Gabi Knipe | May 2, 2023
EXPERIENCE THE FMG DIFFERENCE Challenge How can you explain to potential FMG clients what it is that makes FMG so different to other insurers? We enlisted the help of New Zealand comedian, Te Radar, to sit ‘side by side’ with five FMG clients and find out. The result...
by Kevin Akers | Apr 24, 2023
WHAT WE STAND FOR Challenge Property Brokers, or PB as they’re often known, are New Zealand’s largest provincial real estate agency. They’ve become a much-trusted partner for kiwis buying and selling property outside of the big cities. To remind people of all the good...
