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FMG, HERE, THERE AND EVERYWHERE

FMG, HERE, THERE AND EVERYWHERE

FMG - HERE, THERE AND EVERYWHERE challenge Here’s our latest campaign for rural insurer FMG called ‘Here, There and Everywhere’. Nicely directed by James Anderson from Reel Factory, the TVCs show just how much support FMG gives to rural communities all over the...
TERRAGEN, GROWING THE HORTICULTURAL CATEGORY

TERRAGEN, GROWING THE HORTICULTURAL CATEGORY

GROWING THE HORTICULTURAL CATEGORY Challenge In late 2021, BCG2 was bought in to develop the brand story, purpose, vision, full brand design identity and product framework/packaging for Terragen. This six- month work project was then rolled out across Australia and...
CONNEXA, CONNECTING YOU TO WHAT MATTERS MOST

CONNEXA, CONNECTING YOU TO WHAT MATTERS MOST

CONNEXA, CONNECTING YOU TO WHAT MATTERS MOST Challenge On the 15 November 2022, Spark TowerCo was renamed Connexa. But the new name came with no strategic positioning, no branding and no website. In a matter of months we’d delivered all of this for Connexa. A large...
GOOD THINGS START WITH NEW ZEALAND BEEF AND LAMB

GOOD THINGS START WITH NEW ZEALAND BEEF AND LAMB

GOOD THINGS START WITH NEW ZEALAND BEEF AND LAMB Challenge With New Zealanders eating less and less beef and lamb, we needed to remind them why it should be a part of their everyday diet. And so the campaign was born, ‘Good things start with New Zealand Beef and...
EXPERIENCE THE FMG DIFFERENCE

EXPERIENCE THE FMG DIFFERENCE

EXPERIENCE THE FMG DIFFERENCE Challenge How can you explain to potential FMG clients what it is that makes FMG so different to other insurers? We enlisted the help of New Zealand comedian, Te Radar, to sit ‘side by side’ with five FMG clients and find out. The result...