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There’s one thing you need

There’s one thing you need

by | Dec 8, 2023

THERE'S ONE THING YOU NEED challenge The last thing you want when you travel is something going wrong to spoil your trip. From a nasty case of Bali Belly to having your flights cancelled, 1Cover Travel Insurance can pick up the bill for your expensive medical...
HERE, THERE AND EVERYWHERE

HERE, THERE AND EVERYWHERE

by | Nov 2, 2023

HERE, THERE AND EVERYWHERE challenge Here’s our latest campaign for rural insurer FMG called ‘Here, There and Everywhere’. Nicely directed by James Anderson from Reel Factory, the TVCs show just how much support FMG gives to rural communities all over the country....
GROWING THE HORTICULTURAL CATEGORY

GROWING THE HORTICULTURAL CATEGORY

by | Jul 20, 2023

GROWING THE HORTICULTURAL CATEGORY Challenge In late 2021, BCG2 was bought in to develop the brand story, purpose, vision, full brand design identity and product framework/packaging for Terragen. This six- month work project was then rolled out across Australia and...
CONNECTING YOU TO WHAT MATTERS MOST

CONNECTING YOU TO WHAT MATTERS MOST

by | Jul 17, 2023

CONNECTING YOU TO WHAT MATTERS MOST Challenge On the 15 November 2022, Spark TowerCo was renamed Connexa. But the new name came with no strategic positioning, no branding and no website. In a matter of months we’d delivered all of this for Connexa. A large part of the...
GOOD THINGS START WITH NEW ZEALAND BEEF AND LAMB

GOOD THINGS START WITH NEW ZEALAND BEEF AND LAMB

by | May 12, 2023

GOOD THINGS START WITH NEW ZEALAND BEEF AND LAMB Challenge With New Zealanders eating less and less beef and lamb, we needed to remind them why it should be a part of their everyday diet. And so the campaign was born, ‘Good things start with New Zealand Beef and...