Our latest TVC for FMG’s ‘Progress’ campaign has taken out the Colmar Brunton Ad Impact award for June. The monthly award is allocated to the piece of work that scores highest under the three pillars of successful advertising (impact, enjoyment and branding). We were particularly pleased to see how well the commercial resonated with viewers, scoring a 92 for both impact and enjoyment.
Find out more on StopPress.co.nz.
BCG2 and FMG launch new work for the 10th year in a row
Back in 2015, BCG2 and rural insurer FMG first introduced their long-term brand platform, ‘We’re here for the good of the country’. Ten years on, it’s still going strong with the latest campaign launched in May.
Rabobank and BCG2 grow together
After an extensive competitive review, Rabobank New Zealand has announced the appointment of New Zealand-owned BCG2 as its new creative and media agency.
BCG2 adds 52 years’ experience to the agency
BCG2 adds trio to the client service department and production studio.
Beef + Lamb – Good Things Start With
Beef + Lamb New Zealand has partnered with BCG2 to launch its first new brand platform since 2017.
BCG2 add Beef and Lamb New Zealand to their menu
BCG2 has been appointed by Beef and Lamb New Zealand as their creative agency partner after a pitch process.
BCG2 is cooking with gas
Auckland agency BCG2 has recently been awarded the GasNZ account.