The idea transforms the mall screens into Vegas-style fruit machines. Take a photo of the screen when the three Nando’s food items are all matching and it’s ‘Winner, winner chicken dinner’ for you at any Nando’s restaurant where you can claim the menu item featured in your shot.
Judging panel member Dino Burbridge, Director of Technology and Innovation for full service London-based agency WCRS, had this to say about BCG2’s winning concept: “It is a simple, yet compelling use of the media that encourages people to stop and use it for their own benefit.”
NEWS
BCG2 is cooking with gas
Auckland agency BCG2 has recently been awarded the GasNZ account.
BCG2 rebrands the Centre for Pacific Languages
BCG2 has finished a complete rebrand for the Centre for Pacific Languages, who exist to help heritage Pacific languages thrive in the places we live, work and play.
BCG2 keeps FMG brand moving forward
New Zealand’s number one rural insurer, FMG, has launched the latest instalment in their long-term brand platform, “We’re here for the good of the country”.
BCG2 makes a little miracle happen
BCG2 has just completed a rebrand of the not-for-profit Neonatal Trust.
BCG2 and Clarity Insight deliver the goods
BCG2 have been appointed to work with the Neonatal Trust.
BCG2 appointed agency partner for software business CodeHQ.
After a market review, BCG2 has won the account for CodeHQ. Established in 1993, and until this year known as Augen, CodeHQ is in the business of ‘building awesome software for its clients’.