The idea transforms the mall screens into Vegas-style fruit machines. Take a photo of the screen when the three Nando’s food items are all matching and it’s ‘Winner, winner chicken dinner’ for you at any Nando’s restaurant where you can claim the menu item featured in your shot.
Judging panel member Dino Burbridge, Director of Technology and Innovation for full service London-based agency WCRS, had this to say about BCG2’s winning concept: “It is a simple, yet compelling use of the media that encourages people to stop and use it for their own benefit.”
A very successful night indeed!
FMG takes out the June Colmar Brunton Ad Impact Award
Volvo Cars New Zealand has appointed BCG2 to handle its creative and digital business.
Not one, but two finalists in this year’s TVNZ NZ Marketing Awards!
NZ Government has done the right thing too.
BCG2 says “Bags Not” to single-use plastic bags