Since BCG2 and Safekids Aotearoa’s ‘Check for me before you turn the key’ campaign launched, New Zealand has experienced the lowest incidence of driveway-related deaths in over a decade. 2015 saw zero deaths, and 2016 and 2017 have seen dramatic reductions with driveway injury related admissions to Starship children’s hospital halved.
This activation campaign is also critically rewarded winning three awards at the 2017 NZDM Awards: Two Golds for: Industry – Not for Profit, Craft – Excellence in Strategy and a Silver award for Channel – Direct Response (any media). These latest awards follow on from three 2016 New Zealand EFFIE Awards, Silver and two Bronze and a Bronze Axis in 2016. Beyond New Zealand, the campaign won a Bronze award at the 2016 International Safety Media Awards (ISMA awards) in Finland.
The big idea is deceptively simple – a keyring that delivers a highly emotional message at the most critical time to effect behaviour change – right as a driver is about to start their car. The medium is literally the message. Prior to this campaign New Zealand driveway run-over rates were unacceptably high. New Zealand had among the highest rates of deaths and injuries in the developed world. This is now Safekids Aotearoa’s most successful experiential campaign ever. ‘Check for me before you turn the key’ succeeded by getting its message into drivers’ hands and by galvanising a nationwide network of volunteer participants to help spread the message. This idea has changed behaviours, changed minds, halved injury admission rates and saved lives. That’s the truest measure of its success.
BCG2 and FMG launch new work for the 10th year in a row
Back in 2015, BCG2 and rural insurer FMG first introduced their long-term brand platform, ‘We’re here for the good of the country’. Ten years on, it’s still going strong with the latest campaign launched in May.
Rabobank and BCG2 grow together
After an extensive competitive review, Rabobank New Zealand has announced the appointment of New Zealand-owned BCG2 as its new creative and media agency.
BCG2 adds 52 years’ experience to the agency
BCG2 adds trio to the client service department and production studio.
Beef + Lamb – Good Things Start With
Beef + Lamb New Zealand has partnered with BCG2 to launch its first new brand platform since 2017.
BCG2 add Beef and Lamb New Zealand to their menu
BCG2 has been appointed by Beef and Lamb New Zealand as their creative agency partner after a pitch process.
BCG2 is cooking with gas
Auckland agency BCG2 has recently been awarded the GasNZ account.