by Kevin Akers | Sep 12, 2018 | Home_Slider, Uncategorized
BCG2’s...
by Kevin Akers | Sep 12, 2018 | Home_Slider, Uncategorized
BCG2 is proud to announce that we’ve won oOh!media’s recent competition. The prize is $120,000 worth of full motion retail media for our client, Nando’s. This is split across oOh!media’s nationwide network of Evoke and Shopalive digital mall screens. The idea...
by Kevin Akers | Sep 12, 2018 | Home_Slider, Uncategorized
We have two finalists in this year’s TVNZ NZ Marketing Awards. “Bags Not”, the agency’s initiative to create behavioral change around NZ’s use of single-use plastic bags, has been selected for the Best Purpose-Driven Marketing Strategy category. Our other finalist,...
by Kevin Akers | Mar 28, 2018 | Home_Slider, Uncategorized
Like so many New Zealanders, BCG2 were mindful of the harm being caused to our country by plastic waste. So we decided to get off our bums and actually do something about it. Together with Go Well Consulting we created “Bags Not”, a campaign designed to help kiwis to...
by bcg_mint | May 18, 2017 | Uncategorized
BCG2’s campaign for Safekids Aotearoa ‘Check for me before you turn the key’ has again won Gold (see Gold at NZDM Awards), this time for effectiveness at the 2017 Festival of Media Global Awards in Rome. This recognition follows the campaign’s collection of four Gold...
by bcg_mint | May 17, 2017 | Uncategorized
Since BCG2 and Safekids Aotearoa’s ‘Check for me before you turn the key’ campaign launched, New Zealand has experienced the lowest incidence of driveway-related deaths in over a decade. 2015 saw zero deaths, and 2016 and 2017 have seen dramatic reductions with...
