The idea transforms the mall screens into Vegas-style fruit machines. Take a photo of the screen when the three Nando’s food items are all matching and it’s ‘Winner, winner chicken dinner’ for you at any Nando’s restaurant where you can claim the menu item featured in your shot.
Judging panel member Dino Burbridge, Director of Technology and Innovation for full service London-based agency WCRS, had this to say about BCG2’s winning concept: “It is a simple, yet compelling use of the media that encourages people to stop and use it for their own benefit.”
NEWS
Rabobank and BCG2 grow together
After an extensive competitive review, Rabobank New Zealand has announced the appointment of New Zealand-owned BCG2 as its new creative and media agency.
BCG2 adds 52 years’ experience to the agency
BCG2 adds trio to the client service department and production studio.
Beef + Lamb – Good Things Start With
Beef + Lamb New Zealand has partnered with BCG2 to launch its first new brand platform since 2017.
BCG2 add Beef and Lamb New Zealand to their menu
BCG2 has been appointed by Beef and Lamb New Zealand as their creative agency partner after a pitch process.
BCG2 is cooking with gas
Auckland agency BCG2 has recently been awarded the GasNZ account.
BCG2 rebrands the Centre for Pacific Languages
BCG2 has finished a complete rebrand for the Centre for Pacific Languages, who exist to help heritage Pacific languages thrive in the places we live, work and play.