by Jessica Dearsley | Feb 13, 2025
NATIONAL LAMB DAY challenge As NZ’s leading rural insurer, FMG are always keen to support the country’s farmers. And what better way to do that than becoming a major sponsor of National Lamb Day. To mark the occasion, we created a campaign applauding the sheep farmers...
by Jessica Dearsley | Sep 2, 2024
THE RABO COMMUNITY FUND challenge Rabobank is a specialist rural agri bank. And as such, they’ve set up the Rabo Community Fund to help support the rural communities they work with. Our job was to tell that story, letting rural New Zealanders know about the many...
by Jessica Dearsley | Aug 1, 2024
TO GET A GREAT FINISH, YOU NEED A GOOD START challenge We needed to showcase Beef + Lamb New Zealand’s partnership with the New Zealand Olympic Team as they head to Paris for the 2024 Olympic Games. And at the same time, we needed to leverage our well-established...
by Jessica Dearsley | May 20, 2024
HERE, THERE AND EVERYWHERE challenge In the wake of natural disasters and significant economic headwinds, we needed to show rural NZ that FMG are here for them through thick and thin. What emerged was the campaign ‘Here, there and everywhere’, a reassurance that FMG...
by Jessica Dearsley | Feb 26, 2024
Rabobank and BCG2 grow together press release After an extensive competitive review, Rabobank New Zealand has announced the appointment of New Zealand-owned BCG2 as its new creative and media agency. Brett Morris, Head of Marketing for Rabobank New Zealand, commented,...
