by Jessica Dearsley | Jul 20, 2023
GROWING THE HORTICULTURAL CATEGORY Challenge In late 2021, BCG2 was bought in to develop the brand story, purpose, vision, full brand design identity and product framework/packaging for Terragen. This six- month work project was then rolled out across Australia and...
by Jessica Dearsley | Jul 17, 2023
CONNEXA, CONNECTING YOU TO WHAT MATTERS MOST Challenge On the 15 November 2022, Spark TowerCo was renamed Connexa. But the new name came with no strategic positioning, no branding and no website. In a matter of months we’d delivered all of this for Connexa. A large...
by Gabi Knipe | May 12, 2023
GOOD THINGS START WITH NEW ZEALAND BEEF AND LAMB Challenge With New Zealanders eating less and less beef and lamb, we needed to remind them why it should be a part of their everyday diet. And so the campaign was born, ‘Good things start with New Zealand Beef and...
by Kevin Akers | Apr 24, 2023
WHAT WE STAND FOR Challenge Property Brokers, or PB as they’re often known, are New Zealand’s largest provincial real estate agency. They’ve become a much-trusted partner for kiwis buying and selling property outside of the big cities. To remind people of all the good...
by Kevin Akers | Jun 29, 2022
MAKING A DIFFICULT START A LITTLE BIT EASIER Challenge For some time, a charity called the Neonatal Trust has given vital support, resources and advice to parents and whānau of premature and unwell babies in NICU and SCBU. However, research had shown low awareness...
