Back in 2015, BCG2 and rural insurer FMG first introduced their long-term brand platform, ‘We’re here for the good of the country’. Ten years on, it’s still going strong with the latest campaign launched in May.
‘Here, there and everywhere’ lets rural New Zealanders know that FMG will always be right alongside them through the ups and downs of rural life. From sheep and beef farmers to lifestyle block owners, FMG is on hand to offer great cover and great advice.
Film Construction’s Perry Bradley again joined forces with BCG2 to direct the 30 and 15-second TVCs, as well as online content. The campaign is also supported by print, digital, social and radio.
BCG2 Chair and Executive Creative Director James Blackwood: “Our long-term partnership with FMG has been a very special relationship. We’re incredibly proud to have played a part in the success of FMG as they rightfully confirm their place in the hearts and minds of heartland rural New Zealand and the Lifestyle sector.”
Richard Aitken, Marketing Manager FMG, said, “We’re a mutual insurer, so we work in partnership with our rural and provincial clients and in the rural communities they live in. The BCG2 team share our passion for all that being rural stands for.”
The campaign was shot here, there and everywhere to capture rural New Zealand at its finest.
BCG2 is a 100% locally owned communications, design, digital and media agency. If you’d like to know more, ask around about us.
CREDITS:
Client: FMG
Marketing Manager: Richard Aitken
Agency: BCG2
Creative: James Blackwood, Robin Powell
Account Director: Stella Terrell
Strategic Director: Jose Alomajan
Agency Producer: József Fityus
Production Company: Film Construction
Director: Perry Bradley
Producer: Ivan Barge
Editor: Gary Sims
Stills Photographers: James Blackwood
Original Music Composition: Jim Hall
Track-lay and Mix: Nigel Foster
Rabobank and BCG2 grow together
After an extensive competitive review, Rabobank New Zealand has announced the appointment of New Zealand-owned BCG2 as its new creative and media agency.
BCG2 adds 52 years’ experience to the agency
BCG2 adds trio to the client service department and production studio.
Beef + Lamb – Good Things Start With
Beef + Lamb New Zealand has partnered with BCG2 to launch its first new brand platform since 2017.
BCG2 add Beef and Lamb New Zealand to their menu
BCG2 has been appointed by Beef and Lamb New Zealand as their creative agency partner after a pitch process.
BCG2 is cooking with gas
Auckland agency BCG2 has recently been awarded the GasNZ account.
BCG2 rebrands the Centre for Pacific Languages
BCG2 has finished a complete rebrand for the Centre for Pacific Languages, who exist to help heritage Pacific languages thrive in the places we live, work and play.