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A well oiled machine

A well oiled machine

A WELL OILED MACHINE Challenge BCG2 created a premium house oil brand for both the Australian and New Zealand markets. This project encompassed naming, trademark validation and full design. EXPLORE Work About News Contact Privacy Policy FOLLOW LinkedIn Instagram...
Standing out from the beer crowd

Standing out from the beer crowd

STANDING OUT FROM THE BEER CROWD Challenge A new visual identity and personality across multiple variants for the iconic New Zealand craft beer.     THEY WALK AMONG USCommunication, Digital & Technology, NZ Blood Service, Specialist Healthcare HELPING FARMERS...
SAY HELLO NEW ZEALAND TO HAAGEN-DAZS

SAY HELLO NEW ZEALAND TO HAAGEN-DAZS

SAY HELLO NEW ZEALAND TO HAAGEN-DAZS Challenge To launch Haagen-Dazs to New Zealand, we built a social community on Instagram to create mass awareness with the millennial target audience. Using influencers to further fuel the intrigue and ‘fomo’, Haagen-Dazs was soon...
A little disruption made big waves

A little disruption made big waves

A little disruption made big waves EXPLORE Work About News Contact Privacy Policy FOLLOW LinkedIn Instagram Facebook CONTACT 22 Fanshawe Street Auckland NZ 1010 Tel: +64 21 624 282 Contact Us here. BCG2 is a proud partner of the Multichannel Partner  ...
SAY BAGS NOT TO SINGLE-USE PLASTICS

SAY BAGS NOT TO SINGLE-USE PLASTICS

SAY BAGS NOT TO SINGLE-USE PLASTICS Challenge BCG2 and Go Well Consulting partnered with the goal to minimise and eventually eliminating single-use petrochemical plastic bags and non-recyclable plastics from the New Zealand environment. Our belief is that awareness of...