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Life’s a Dream

Life’s a Dream

Life’s a Dream Challenge We needed to show lifestyle block owners that a move to the country might be a move to the good life, but you need to be with an insurer who can help you manage the risks. With this in mind, the campaign humorously shows the trials and...
WHEN RURAL INSURANCE TRULY MATTERS

WHEN RURAL INSURANCE TRULY MATTERS

WHEN RURAL INSURANCE TRULY MATTERS Challenge To supplement above-the-line broadcast media, a series of in-house testimonial videos were produced to tell the stories of four clients who had recently dealt with some extraordinary claims. A digital campaign drove...
HELPING FARMERS MOVE FORWARD

HELPING FARMERS MOVE FORWARD

HELPING FARMERS MOVE FORWARD Challenge Changing with the times is something FMG has been doing for over 115 years. So they’re well prepared to support rural businesses as they change and adapt to move forward – and face the inevitable risks that progress brings....
THE FEELING’S MUTUAL

THE FEELING’S MUTUAL

THE FEELING’S MUTUAL Challenge FMG is a mutually owned insurer. But what does that actually mean to the farmers and growers who insure with FMG? With 2019 being the International Year of the Mutual, it was the perfect time to explain using our friendly FMG Advisor,...
HELPING FARMERS MAKE THE RIGHT CALL

HELPING FARMERS MAKE THE RIGHT CALL

HELPING FARMERS MAKE THE RIGHT CALL Challenge FMG is well known for its specialised rural insurance. But insurance is only half the story. FMG has a wealth of farming knowledge to pass onto farmers, helping them to make the right calls… in all kinds of situations....