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FMG, HERE, THERE AND EVERYWHERE

FMG, HERE, THERE AND EVERYWHERE

FMG - HERE, THERE AND EVERYWHERE challenge Here’s our latest campaign for rural insurer FMG called ‘Here, There and Everywhere’. Nicely directed by James Anderson from Reel Factory, the TVCs show just how much support FMG gives to rural communities all over the...
EXPERIENCE THE FMG DIFFERENCE

EXPERIENCE THE FMG DIFFERENCE

EXPERIENCE THE FMG DIFFERENCE Challenge How can you explain to potential FMG clients what it is that makes FMG so different to other insurers? We enlisted the help of New Zealand comedian, Te Radar, to sit ‘side by side’ with five FMG clients and find out. The result...
PARTNERS IN PROGRESS

PARTNERS IN PROGRESS

PARTNERS IN PROGRESS Challenge New Zealand’s number one rural insurer, FMG, have launched the latest instalment in their long-term brand platform, “We’re here for the good of the country”. The idea tells the story of a young farming couple who want to take...
Life’s a Dream

Life’s a Dream

Life’s a Dream Challenge We needed to show lifestyle block owners that a move to the country might be a move to the good life, but you need to be with an insurer who can help you manage the risks. With this in mind, the campaign humorously shows the trials and...
WHEN RURAL INSURANCE TRULY MATTERS

WHEN RURAL INSURANCE TRULY MATTERS

WHEN RURAL INSURANCE TRULY MATTERS Challenge To supplement above-the-line broadcast media, a series of in-house testimonial videos were produced to tell the stories of four clients who had recently dealt with some extraordinary claims. A digital campaign drove...