by Gabi Knipe | May 2, 2023
EXPERIENCE THE FMG DIFFERENCE Challenge How can you explain to potential FMG clients what it is that makes FMG so different to other insurers? We enlisted the help of New Zealand comedian, Te Radar, to sit ‘side by side’ with five FMG clients and find out. The result...
by Kevin Akers | May 19, 2022
PARTNERS IN PROGRESS Challenge New Zealand’s number one rural insurer, FMG, have launched the latest instalment in their long-term brand platform, “We’re here for the good of the country”. The idea tells the story of a young farming couple who want to take...
by Kevin Akers | Aug 18, 2020
Life’s a Dream Challenge We needed to show lifestyle block owners that a move to the country might be a move to the good life, but you need to be with an insurer who can help you manage the risks. With this in mind, the campaign humorously shows the trials and...
by Kevin Akers | May 28, 2020
WHEN RURAL INSURANCE TRULY MATTERS Challenge To supplement above-the-line broadcast media, a series of in-house testimonial videos were produced to tell the stories of four clients who had recently dealt with some extraordinary claims. A digital campaign drove...
by Kevin Akers | May 28, 2020
HELPING FARMERS MOVE FORWARD Challenge Changing with the times is something FMG has been doing for over 115 years. So they’re well prepared to support rural businesses as they change and adapt to move forward – and face the inevitable risks that progress brings....
