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Partners in Progress

PARTNERS IN PROGRESS

Challenge

New Zealand’s number one rural insurer, FMG, have launched the latest instalment in their long-term brand platform, “We’re here for the good of the country”. The idea tells the story of a young farming couple who want to take their next step in farming and are searching for the right partner to help them to progress. With FMG being such an integral part of the rural landscape, they’re the obvious choice.