by Jessica Dearsley | Feb 13, 2025
NATIONAL LAMB DAY challenge As NZ’s leading rural insurer, FMG are always keen to support the country’s farmers. And what better way to do that than becoming a major sponsor of National Lamb Day. To mark the occasion, we created a campaign applauding the sheep farmers...
by Jessica Dearsley | May 20, 2024
HERE, THERE AND EVERYWHERE challenge In the wake of natural disasters and significant economic headwinds, we needed to show rural NZ that FMG are here for them through thick and thin. What emerged was the campaign ‘Here, there and everywhere’, a reassurance that FMG...
by Deimos Rikys | Nov 2, 2023
HERE, THERE AND EVERYWHERE challenge Here’s our latest campaign for rural insurer FMG called ‘Here, There and Everywhere’. Nicely directed by James Anderson from Reel Factory, the TVCs show just how much support FMG gives to rural communities all over the country....
by Jessica Dearsley | May 2, 2023
EXPERIENCE THE DIFFERENCE Challenge How can you explain to potential FMG clients what it is that makes FMG so different to other insurers? We enlisted the help of New Zealand comedian, Te Radar, to sit ‘side by side’ with five FMG clients and find out. The result is a...
by Deimos Rikys | May 19, 2022
PARTNERS IN PROGRESS Challenge New Zealand’s number one rural insurer, FMG, have launched the latest instalment in their long-term brand platform, “We’re here for the good of the country”. The idea tells the story of a young farming couple who want to take...
