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FMG: WHEN RURAL INSURANCE TRULY MATTERS

WHEN RURAL INSURANCE TRULY MATTERS

Challenge

To supplement above-the-line broadcast media, a series of in-house testimonial videos were produced to tell the stories of four clients who had recently dealt with some extraordinary claims. A digital campaign drove prospective clients to view these videos, and the success of these, in part, helped FMG achieve Banking & Finance category success at the 2018 Marketing Awards.