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TAKE YOUR IMAGINATION TO THE NEXT LEVEL

Challenge

With millennials’ love affair with smartphones, the photography market has changed markedly. Canon’s competitive set has shifted from Nikon and Sony towards Apple, Samsung and even Snapchat. So how could we connect with this market? By convincing them that their photography would be even better with Canon. With this in mind, we created a campaign that taps into people’s passion for taking photos, inviting them to take their imagination to the next level with Canon.

 

 

Life’s a Dream

Life’s a Dream

THEY WALK AMONG US

THEY WALK AMONG US

HELPING FARMERS MOVE FORWARD

HELPING FARMERS MOVE FORWARD

ELIMINATING HEPATITIS C IN NZ

ELIMINATING HEPATITIS C IN NZ

THE FEELING’S MUTUAL

THE FEELING’S MUTUAL

Saving lives in driveway runovers

Saving lives in driveway runovers

A JED’S for any taste

A JED’S for any taste

TAKE A CLOSER LOOK AT YOUR INVESTMENTS

TAKE A CLOSER LOOK AT YOUR INVESTMENTS

A wealth of knowledge in financial online platforms

A wealth of knowledge in financial online platforms

SAY HELLO NEW ZEALAND TO HAAGEN-DAZS

SAY HELLO NEW ZEALAND TO HAAGEN-DAZS

SAY BAGS NOT TO SINGLE-USE PLASTICS

SAY BAGS NOT TO SINGLE-USE PLASTICS

A MAJOR RENOVATION FOR A WEBSITE AND APP

A MAJOR RENOVATION FOR A WEBSITE AND APP

DISCOVER MORE OF WHAT YOU’RE LOOKING FOR

DISCOVER MORE OF WHAT YOU’RE LOOKING FOR

FIRE. REIMAGINED.

FIRE. REIMAGINED.

A little disruption made big waves

A little disruption made big waves

BUILDING FINANCIAL CAPABILITY IN SCHOOLS

BUILDING FINANCIAL CAPABILITY IN SCHOOLS

IT’S A WRAP

IT’S A WRAP

CAUGHT SHORT

CAUGHT SHORT

A well oiled machine

A well oiled machine

Standing out from the beer crowd

Standing out from the beer crowd

WHEN RURAL INSURANCE TRULY MATTERS

WHEN RURAL INSURANCE TRULY MATTERS

HELPING FARMERS MAKE THE RIGHT CALL

HELPING FARMERS MAKE THE RIGHT CALL

A NIGHT AT THE OPERA?

A NIGHT AT THE OPERA?

FOR ADVICE THAT MAKES A DIFFERENCE

FOR ADVICE THAT MAKES A DIFFERENCE

TAKE YOUR IMAGINATION TO THE NEXT LEVEL

TAKE YOUR IMAGINATION TO THE NEXT LEVEL

REAL ESTATE IS ALL ABOUT THE NUMBERS

REAL ESTATE IS ALL ABOUT THE NUMBERS

Growing farmers’ mental wellbeing

Growing farmers’ mental wellbeing

Live well farm well

Live well farm well

Superhero

Superhero

Craft Campaign

Craft Campaign