For 18 to 24 year-olds who are earning for the first time or taking on debt, finances can be a bit puzzling. So we created a campaign for the government website, Sorted.org.nz, to show these guys how to ‘make sense of money’. The campaign comes to life in a series of short videos and digital media across key channels where we know this audience hang out – Twitch, Tik Tok, Spotify, Instagram, Facebook and YouTube.