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Barrel Build

Barrel Build

Overview

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Challenge

Craftsmanship is a key communication pillar in Jack Daniel’s marketing mix. The campaign goal was to drive awareness of Jack Daniel’s hand crafted credentials by engaging with a younger demographic not yet fully engaged in the brand. Our challenge was to find meaningful ways to engage with them that are worthy of the brand. The barrel competition is a brand activation piece that has received unprecedented attention to date.

 

 

Life’s a Dream

Life’s a Dream

THEY WALK AMONG US

THEY WALK AMONG US

HELPING FARMERS MOVE FORWARD

HELPING FARMERS MOVE FORWARD

ELIMINATING HEPATITIS C IN NZ

ELIMINATING HEPATITIS C IN NZ

THE FEELING’S MUTUAL

THE FEELING’S MUTUAL

Saving lives in driveway runovers

Saving lives in driveway runovers

A JED’S for any taste

A JED’S for any taste

TAKE A CLOSER LOOK AT YOUR INVESTMENTS

TAKE A CLOSER LOOK AT YOUR INVESTMENTS

A wealth of knowledge in financial online platforms

A wealth of knowledge in financial online platforms

SAY HELLO NEW ZEALAND TO HAAGEN-DAZS

SAY HELLO NEW ZEALAND TO HAAGEN-DAZS

SAY BAGS NOT TO SINGLE-USE PLASTICS

SAY BAGS NOT TO SINGLE-USE PLASTICS

A MAJOR RENOVATION FOR A WEBSITE AND APP

A MAJOR RENOVATION FOR A WEBSITE AND APP

DISCOVER MORE OF WHAT YOU’RE LOOKING FOR

DISCOVER MORE OF WHAT YOU’RE LOOKING FOR

FIRE. REIMAGINED.

FIRE. REIMAGINED.

A little disruption made big waves

A little disruption made big waves

BUILDING FINANCIAL CAPABILITY IN SCHOOLS

BUILDING FINANCIAL CAPABILITY IN SCHOOLS

IT’S A WRAP

IT’S A WRAP

CAUGHT SHORT

CAUGHT SHORT

A well oiled machine

A well oiled machine

Standing out from the beer crowd

Standing out from the beer crowd

WHEN RURAL INSURANCE TRULY MATTERS

WHEN RURAL INSURANCE TRULY MATTERS

HELPING FARMERS MAKE THE RIGHT CALL

HELPING FARMERS MAKE THE RIGHT CALL

A NIGHT AT THE OPERA?

A NIGHT AT THE OPERA?

FOR ADVICE THAT MAKES A DIFFERENCE

FOR ADVICE THAT MAKES A DIFFERENCE

TAKE YOUR IMAGINATION TO THE NEXT LEVEL

TAKE YOUR IMAGINATION TO THE NEXT LEVEL

REAL ESTATE IS ALL ABOUT THE NUMBERS

REAL ESTATE IS ALL ABOUT THE NUMBERS

Growing farmers’ mental wellbeing

Growing farmers’ mental wellbeing

Live well farm well

Live well farm well

Superhero

Superhero

Craft Campaign

Craft Campaign