On the 15 November 2022, Spark TowerCo was renamed Connexa. But the new name came with no strategic positioning, no branding and no website. In a matter of months we’d delivered all of this for Connexa. A large part of the task was to develop a completely new visual identity for Connexa. A way of conveying the vital digital connections that Connexa’s mobile towers provide for Aotearoa, in both a humanistic and metaphoric way.

Connexa now have all they need to let everyone know they’re the designers, builders and owners of New Zealand’s most comprehensive mobile tower network. A network that’s enabling a more connected digital future for Aotearoa New Zealand..