A wealth of knowledge in financial online platforms
Our ultimate goal was to create a website/secure portal that could be individually tailored to these widely diverse audiences, while still feeling like part of the overall Milford brand. After exploring and developing Use Cases for each of the different user journeys, we identified a structure and flow of content and functionality. We then crafted their new online visual identity and created a design system. This allowed Milford to rapidly work through the development phase of the project without having to work through a design phase with each iteration.