The New Zealand Aids Foundation wanted this year’s campaign for Love Your Condom to be all about the freedom condoms give you. A freedom that comes from feeling protected. We brought this to life with a three-part campaign showing gay couples body painted in superhero costumes, armour and explorers’ outfits. The messages conveyed how the guys feel invincible, protected and free to explore when they wear, put on or dress in… a condom.