The Kiss

Overview

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

The Challenge

Moccona wanted to launch a new flavour-infused coffee range, building on the brand’s romantic credentials. So we focused on the unique, alluring aroma of the new range by using the concept of a love letter, scented by a beautiful woman’s Moccona-infused kiss. The TVC, supported by out-of-home media and a sampling campaign, drove consumers to the Facebook page to share their experiences of the new range.

The Realisation

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

The Solution

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

WORK