TAKE YOUR IMAGINATION TO THE NEXT LEVEL

Challenge

With millennials’ love affair with smartphones, the photography market has changed markedly. Canon’s competitive set has shifted from Nikon and Sony towards Apple, Samsung and even Snapchat. So how could we connect with this market? By convincing them that their photography would be even better with Canon. With this in mind, we created a campaign that taps into people’s passion for taking photos, inviting them to take their imagination to the next level with Canon.

WORK