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Farmstrong is a wellbeing programme for farmers, giving them the tools to ‘live well’ so that they can ‘farm well’ too. The tools include tips and advice for all kinds of things such as getting better sleep, getting more exercise, eating well and establishing healthy thinking techniques. This year, All Black Sam Whitelock was brought on board as an Ambassador for Farmstrong. Not only to bring more attention to the programme, but to share many of the helpful wellbeing tips he’s picked up as a professional rugby player that are equally relevant to farmers.