Change your lens

Overview

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Challenge

Canon wanted to show their enthusiast DSLR customers how much further their creative abilities could be pushed just by adding another lens to their kit. With a key KPI of 5,000 views on Canon NZ’s 50,000+ facebook page, we created a digital campaign focussing on Professional Snowboarder Leon Thomason being taken on a mystery crash course in Canon lenses by Red Bull photographer Graeme Murray.

The Realisation

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

The Solution

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

WORK